![]() Navigating the institutional logics of markets: implications for strategic brand management. Journal of Marketing, 75(2), 36–54.Įrtimur, B., & Coskuner-Balli, G. Designing solutions around customer network identity goals. “The art of knowing”: social and tacit dimensions of knowledge and the limits of the community of practice. Refashioning a field? Connected consumers and institutional dynamics in markets. Journal of the Academy of Marketing Science, 47(2), 238–254.ĭolbec, P. The consumer production journey: marketing to consumers as co-producers in the sharing economy. Contextualization and value-in-context: how context frames exchange. Purifying practices: how consumers assemble romantic experiences of nature. California Management Review, 50(3), 66–94.Ĭanniford, R., & Shankar, A. Service blueprinting: a practical technique for service innovation. MIT Sloan Management Review, 43(3), 85–89.īitner, M. Towards an epistemology of consumer culture theory: phenomenology and the context of context. Journal of Consumer Research, 37(5), 791–806.Īskegaard, S., & Linnet, J. Demythologizing consumption practices: how consumers protect their field-dependent identity investments from devaluing marketplace myths. ![]() ![]() Journal of Consumer Research, 39(5), 899–917.Īrsel, Z., & Thompson, C. Taste regimes and market-mediated practice. Research in Consumer Behavior, 11, 3.Īrsel, Z., & Bean, J. Consumer culture theory (and we really mean theoretics): dilemmas and opportunities posed by an academic branding strategy. Journal of Consumer Research, 31(4), 868–882.Īrnould, E., & Thompson, C. Consumer culture theory (CCT): twenty years of research. Journal of Consumer Research, 20(1), 24–45.Īrnould, E. River magic: extraordinary experience and the extended service encounter. Journal of Service Management, 26(2), 206–223.Īrnould, E. Review of Marketing Research, 9(1), 13–50.Īkaka, M. An exploration of networks in value cocreation: a service-ecosystems view. Extending the context of service: from encounters to ecosystems. Journal of the Academy of Marketing Science, 47(3), 499–515.Īkaka, M. Value creation in consumption journeys: recursive reflexivity and practice continuity. Roles as resources: a social roles perspective of change in value networks. Future research regarding consumption journeys can advance understanding of customer experiences and journeys by investigating a variety of sociocultural influences and outcomes of value creation.Īkaka, M., & Chandler, J. We offer a culturally grounded consumption journey framework that highlights the importance of practices, communities, and institutions in value creation, and reveals various experiences and value outcomes. We propose a consumer-centric consumption journey which considers consumption within progressive engagement with a practice or set of practices. We extend the firm-centric customer journey framework to consider customer-centric touchpoints within a broader social and cultural context for value creation. These customer journey maps tend to emphasize market actions, specifically purchases, over other, customer-centric touchpoints like use occasions, use experiences, storage and disposal. Importantly, the extant literature begins to maps aggregate firm-customer interactions over time to reveal how sequenced firm-controlled touchpoints contribute to customer experience. Prior research on customer journeys chiefly focuses on identifying, from the firm perspective, firm-customer touchpoints.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |